Williams revealed on the eve of the Monaco Grand Prix that it will let fans vote on four Gulf livery designs in the blue and orange colours of the sponsor.
Williams has stated that it will let fans vote on four designs in the blue and orange of sponsor Gulf Oil International to choose the appearance of their car for the Singapore, Japanese, and Qatar Formula One Grands Prix.
The Grove-based team will give four liveries to choose from, each centered around the Gulf x Williams Racing partnership and inspired by Gulf’s famous racing blue color scheme with an orange stripe.
Designs available include Bolder than Bold, Contemporary, Visionary, and Heritage. The winning design will be used for the Singapore, Japan, and Qatar weekends on both FW45 race cars, the race suits of Alex Albon and Logan Sargeant, and throughout team social media platforms.
Voting will take place over three rounds, with the first round beginning on May 26. The winning livery will be revealed on Wednesday, July 12, following the results of the poll, and will then be displayed on a showcar at the Goodwood Festival of Speed on the Williams Racing stand so that spectators can have a close-up look.
Williams stated that up until the Singapore Grand Prix, it will provide fans with a ton of information, news, and other interesting announcements.
“I’m excited to announce the livery vote as part of our partnership between Gulf and Williams Racing,” James Vowles, the team principal Williams said.
“The winning livery will showcase two iconic motorsport brands coming together… Our fans have the opportunity to create motorsport history with their livery decision, bringing this partnership to life.
“I can’t wait to see the winning design and watch the Williams Racing fans cheering the team on.”
Gulf Oil International CEO Mike Jones added: “Gulf’s iconic colours have created stunning liveries throughout motorsport history, and this year is set to be no different.
“We are incredibly proud to announce that a Gulf livery will be running on the Williams Racing cars at the Singapore, Japanese and Qatar Grands Prix in 2023.
“This project is all about giving fans control and placing them at the centre of our partnership with Williams Racing.
“We feel strongly that each theme and livery will go down extremely well and look forward to seeing which one the fans choose.
“We hope that Gulf and Williams Racing fans alike love this vote and get excited about their role in choosing the latest Gulf livery… This activation marks what will be an iconic moment for both Gulf and Williams Racing in motorsport.”