The Sauber 2025 F1 launch car will be auctioned online via F1 Authentics just ahead of the first-ever collective team launch at the F1 75 event.
Formula 1’s 75th anniversary season is poised to make history with a landmark event at London’s O2 Arena on February 18, 2025, where all ten teams will collectively unveil their 2025 liveries for the first time. Among the highlights,
Auction for Sauber 2025 F1 launch car – opening on February 11 ahead of the O2 event – will offer collectors a rare opportunity to own a piece of motorsport heritage, underscoring the team’s commitment to blending innovation with fan engagement in a season steeped in celebration.
The F1 75 event marks a pivotal moment for the sport, commemorating 75 years of technological brilliance, iconic rivalries, and global fandom. Sauber’s decision to auction its launch car aligns with the evening’s theme of unity and legacy.
The Sauber 2025 F1 launch car is constructed by Memento Exclusives—the official partner behind F1 Authentics—featuring a meticulously crafted replica based on the team’s 2025 chassis design.
Built using precise CAD data and collaboration with the team’s engineers, the model embodies the aerodynamic and aesthetic details of the actual race car, though it will not compete on track. Instead, it will serve as a centerpiece during Sauber’s livery reveal before becoming a collector’s item.
Memento Exclusives CEO Barry Gough highlighted the significance of the auction: “We are proud to continue strengthening our partnership with Stake F1 Team KICK Sauber, having worked with them for many years now.
“The Sauber 2025 F1 launch car auction offers fans and collectors the chance to own a genuine piece of history, which will feature at the inaugural event held at O2 Arena. This is the first time all ten teams have unveiled their liveries in one place, so to be contributing one of the featured cars is an honour.”
Sauber’s Chief Commercial Officer Stefano Battiston echoed this sentiment, highlighting the car’s role in connecting enthusiasts with the sport’s craftsmanship: “We are thrilled to offer fans and collectors alike the opportunity to acquire a truly unique piece of F1 history.
“Collaborating with Memento Exclusives to bring this car to life has been an incredible experience, and their commitment to detail ensures that it embodies the precision and craftsmanship that define Formula 1.
“Through F1 Authentics we are excited to launch this exclusive auction, giving collectors a rare chance to be part of the fabric of our sport. We look forward to unveiling this car and our new livery at the O2 Arena, marking the beginning of an exciting new season for the team.”
The auction platform, F1 Authentics, has become a hub for high-profile memorabilia with past sales including race-worn gear, historic chassis, and even championship-winning cars.
For instance, Sauber’s 2024 show car remains listed for over €305,000 reflecting the premium attached to limited-edition F1 artifacts therefore the Sauber 2025 F1 launch car is expected to draw competitive bids, particularly from collectors seeking tangible ties to the sport’s milestone anniversary.
Beyond the auction, the O2 event will feature team-specific reveals, driver appearances, and behind-the-scenes insights. Team drivers Nico Hülkenberg and Gabriel Bortoleto will present the new livery—a blend of green and black hues reflecting the team’s evolving identity under its Stake F1 Team KICK Sauber branding.
The livery’s design, kept tightly under wraps, is anticipated to incorporate nods to Sauber’s partnership with Audi which finalized its takeover early last year.
