The Australian and Aragon Grand Prix has a new naming rights sponsor, according to MotoGP.
On Wednesday, Animoca Brands announced that it has concluded an agreement with Dorna Sports to acquire the naming rights to the MotoGP Grand Prix of Australia and Aragon. The Gran Premio Animoca Brands de Aragon and the Animoca Brands Australian Motorcycle Grand Prix will be the names of the two MotoGP races.
Since 2019, Animoca Brands has been an official partner of MotoGP. The gaming venture capital firm was granted the rights to build NFTs and MotoGP Ignition, a competitive management and collectibles game platform.
Marc Saurina, senior director of global commercial partnerships at Dorna Sports, praised the cooperation and welcomed Animoca as the title sponsor for MotoGP Grand Prix events. He was also honoured to offer sponsorship and be a part of the REVV Motorsport ecosystem.
“We’re very happy to welcome Animoca Brands as the title sponsor for Aragon and Australia this season, and two more events in 2023,” Marc Saurina, senior director of global commercial partnerships at Dorna Sports said. “We’re very happy to take our collaboration to new heights – from the digital world to the track.
“We look forward to seeing our partnership gain even more exposure as Animoca Brands headlines at these two events.”
Animoca Brands announced on its website that it has strengthened its collaboration with Dorna Sports, the commercial rights holder for Grand Prix racing, by securing title sponsorships for two Grand Prix seasons.
“We are incredibly pleased to deepen our partnership with Dorna Sports as we take over title sponsorship for MotoGP Grand Prix events.
“There is no more distinguished brand in the world of professional motorcycle racing than MotoGP, and we are proud to provide our sponsorship and inclusion into the REVV Motorsport ecosystem.”
MotoGP Ignition, according to Dorna, will “provide branded experiences centred around limited edition NFTs.”
“The game provides a digital collectibles platform where users buy and sell cards of varying rarity, as well as a card-based fantasy sports game and a sophisticated racing manager game.
“The game’s racing management experience will offer the bikes, riders, and champions of MotoGP as NFT collectibles that players use to assemble their racing teams to compete against other players.”
This season, the gaming company will be the title sponsor of MotoGP races in Aragon and Australia, as well as two more events in 2023.
The Aragon Grand Prix will take place on September 16-18, followed by the Australian Grand Prix on October 14-16, which will be the first since 2019.
