Tech giant Lenovo has been confirmed as the new Formula 1 Global Partner starting from the 2025 season.
The multi-year deal will see Lenovo take on an elevated role, as it transitions from being an official partner to a Global Partner cementing its commitment to the world’s most technologically advanced sport.
As part of this renewed agreement, the tech firm will serve as the title sponsor for two Grands Prix each season, further increasing its visibility within the sport.
Additionally, Motorola, a subsidiary of Lenovo Group, will become the official Formula 1 Global Smartphone Partner. This partnership will enable the company provide F1 with cutting-edge technology devices, solutions, and services to support the delivery of Grands Prix both on-site and remotely.
The Chinese company’s journey with Formula 1 began in 2022 when it became an official partner, providing essential technology solutions that enhanced the operational capabilities of the sport.
Over the years, it has integrated its high-performance computing (HPC) solutions, servers, and edge devices into F1’s infrastructure, significantly improving the broadcast quality and overall fan experience.
“I am delighted that Lenovo will become a Formula 1 Global Partner,” commented Formula 1 CEO Stefano Domenicali.
“Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans.
“Today marks a new chapter in a partnership that will only continue to grow from strength to strength.
I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Lenovo’s Chairman and Chief Executive, Yang Yuanqing, expressed his enthusiasm for the partnership, stating, “We are thrilled to elevate our partnership to the next level becoming a Formula 1 Global Partner.
“Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.”
The Lenovo deal follows the recent announcement of Spanish banking giant Santander joining Formula 1 as an official partner, further solidifying the sport’s appeal to global brands.
