Ferrari’s 2025 race suits were officially unveiled by Hamilton and Leclerc, marking the beginning of an exciting new chapter for the Scuderia.
The reveal which took place on January 27 through a polished promotional video shared across the team’s social media platforms showcased their star-studded driver lineup: seven-time world champion Lewis Hamilton and long-time talent Charles Leclerc.
The promotional video, captioned “Entering the 1644 era” in reference to Hamilton and Leclerc’s race numbers—44 and 16 respectively—offered a first glimpse of the drivers in Ferrari’s 2025 race suits.
The new attire maintains Ferrari’s iconic red as the dominant color but introduce bold white accents that modernize the design while paying homage to the team’s storied heritage. A wide white stripe across the chest, serving as a backdrop for each driver’s name, is among the standout features of this year’s look.
Additional white detailing highlights sponsor logos, including new partners IBM and UniCredit, alongside long-standing title sponsor HP. Fans have widely praised the design for its blend of tradition and innovation.
The unveiling comes just days after Hamilton made his first official appearance at Ferrari’s headquarters in Maranello. Having joined the team following his departure from Mercedes—a move that had been one of the most talked-about developments in recent F1 history—the British driver has already begun immersing himself in Ferrari’s culture and operations.
His initiation included a comprehensive immersion program featuring a Maranello factory tour, simulator sessions, and meetings with key team members.
Last week, Hamilton also completed his first laps at Ferrari’s private Fiorano test circuit, driving the SF-23 car from 2023 as part of his acclimatization process. Images of the 40-year old in red quickly went viral online, marking the beginning of a new chapter in his successful F1 career.
Leclerc who will be entering his seventh season with Ferrari also played a central role in the unveiling. The Monegasque driver revealed his updated helmet design for 2025 F1 during the event, which prominently features Monaco’s national colors.
Meanwhile, Hamilton has opted to return to a predominantly yellow helmet design reminiscent of his early F1 career. Both drivers have expressed mutual respect for one another ahead of what promises to be an intense 2025 F1 season.
While their partnership is expected to bring significant strength to Ferrari’s championship aspirations, it also raises questions about how they will manage their competitive ambitions within the same team.
The marketing strategy surrounding the unveiling of Ferrari’s 2025 race suits has been nothing short of masterful. By teasing the reveal on January 26 with cryptic social media posts, the team successfully built anticipation among its global fanbase.
The official video release on January 27 quickly garnered millions of views and sparked widespread discussion across platforms.
The timing of this announcement aligns with Ferrari’s broader preparations for the upcoming season, which will include a series of high-profile events leading up to pre-season testing.
The next major milestone for Ferrari will be its participation in Formula 1’s 75th-anniversary celebrations at London’s O2 Arena on February 18. During this event, all teams are expected to showcase their liveries for the new season.
Ferrari will later unveil its 2025 F1 car—dubbed Project 677—on February 19 at Maranello before heading to Bahrain for pre-season testing from February 26-28.
