Ferrari has officially confirmed that they have ended their partnership with the non-alcoholic beer brand Estrella Galicia following three years of collaboration between the Italian team and the Spanish company.
The Ferrari F1 Team officially declared the end of a three-year partnership with the Spanish brewery, which switched to the Maranello outfit with Carlos Sainz in 2021 and promoted its non-alcoholic beverage.
This comes after Ferrari and Asahi Europe & International, the company that owns Peroni and a rival of the beer brand, announced a new brewery partnership in January 2023.
The Scuderia and the Spanish beer company Estrella Galicia confirmed their partnership ahead of the 2021 Formula 1 season. The company is the main non-alcoholic beer brand of Hijos de Rivera, a Spanish production and distribution company with over 60 countries under its global reach .
Estrella Galicia’s 2021 switch to Ferrari was expected as Carlos Sainz, who left McLaren at the end of 2020 to join the Maranello-based team, has always enjoyed personal sponsorship from the Spanish brand.
“Three seasons of memories, and a great partnership. Thank you very much,” Ferrari wrote on their social media accounts, alongside a video showing Sainz enjoying their beverage after a win.
Ferrari has said goodbye to Estrella Galicia with this statement, however the company may possibly remain in Formula 1. According to the most recent rumors, the brewery and Aston Martin who field fellow F1 Spaniard Fernando Alonso in their driver lineup are currently in talks.
Nevertheless, Aston Martin and Peroni continue to work together, and the latter is the producer of non-alcoholic beer Nastro Azzurro 0.0%.
Ferrari’s campaign has received a lot of support from partners and sponsors during the 2023 Formula One season. VGW Play, Shell, and Santander were some of the premium partners.
AWS, Richard Mille, Ceva Logistics, Philip Morris International, Genesys, Bitdefender, Estrella Galicia, HCL Software, Harman Automotive, Palantir, OMR Automotive and ZCG were among the team partners listed.
Technical partners included: Sabelt, Riedel, Iveco, Ecopol, Manpower Group, Riva, Frecciarossa, Mahle, Garrett Advancing Motion, Öhlins, Pirelli, Celsius, Giorgo Armani, SKF, NGK, Brembo, Bell Helmets, Riedel and Sabelt.
