Busch Light confirmed on Tuesday that they had reached a multi-year sponsorship agreement with Ross Chastain and Trackhouse Racing.
NASCAR Cup Series driver Ross Chastain will be racing in 2024 with a new primary sponsor. It was revealed that the driver will be sponsored by Busch Light, an established name in the sport.
The news follows the signing of a multi-year contract between Trackhouse Racing and Anheuser-Busch. Former NASCAR driver Kevin Harvick and the No. 4 vehicle were initially sponsored by Busch Light.
This comes after Harvick made the announcement that he would be retiring after the 2023 season.
Since 2011, Anheuser-Busch has sponsored Kevin Harvick initially with Budweiser and later after the 2015 season with Busch Light. Busch needed to find a replacement for the NASCAR veteran when his career as a competitor ends at the end of the 2023 season.
Busch Light is acknowledged as the official beer of NASCAR and the brand has been involved with the sport for more than 40 years. Along with supporting Harvick, they also support the weekly Pole Award and the Clash race ahead of the season.
“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch.
“And we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love.”
“Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”
Over the previous two seasons, Chastain has consistently drawn media attention. He finished the year in 2022 as the runner-up in the championship after winning two races. He developed a few rivals on the track as a result of his aggressive racing style.
However, none of it compares to what Chastain did at Martinsville, when he threw the car into the wall while under full acceleration to pass five cars and avoid elimination from the playoffs. Over 100 million people watched the footage of the action on social media after it went viral.
Chastain is currently in an outstanding spot as the regular season comes to an end as the playoffs are coming along soon. He is now ranked sixth in the Cup Series standings following the Atlanta race on Sunday.
Chastain recently won the Ally 400 at Nashville Superspeedway for his first victory of the year, to guarantee a spot in the NASCAR playoffs. Despite running well throughout the season, he had not won until a few weeks beforehand.
Chastain has placed the No. 1 car in the top 10 eight times through 19 races, including six top-five finishes. However, in the two races following his victory in Nashville, he has not performed brilliantly.
On Sunday, Chastain finished 35th in Atlanta and 22nd in the Chicago Street Race. Although fifth place in the Cup Series standings is excellent, Chastain may have been in a better position if he had not had lackluster results the previous two weekends.
In addition to his success, Busch Light’s decision to work with him appears to have been influenced by the fact that he is an eighth-generation watermelon farmer.
For how many races the No. 1 Trackhouse Racing Chevrolet Camaro will run with Busch Light as its major sponsor is unknown. Currently, AdventHealth, Kubota, Moose Fraternity, Worldwide Express, and Kubota are sponsoring Chastain.
This weekend as NASCAR heads to the New Hampshire Motor Speedway for a race on July 16, he will try to climb back within the top 10.
