Aston Martin F1 Team has officially announced a groundbreaking multi-year partnership with global sportswear giant Puma ahead of 2025 season.
This collaboration is poised to enhance the performance and style of both the team and its fans as the German multinational corporation becomes the official sportswear, athleisure, and technical gear partner.
The partnership is not only a testament to Aston Martin F1’s commitment to innovation but also reflects Puma’s long-standing legacy in motorsports. The announcement comes at an exciting time for the Silverstone outfit which has been steadily building its reputation within the highly competitive sport.
With the new partnership, the brand will provide high-performance racewear and footwear designed specifically for the rigorous demands of racing. This includes cutting-edge materials and designs that prioritize durability, agility, and comfort for both drivers and team personnel.
The Puma logo will make its debut on Aston Martin F1’s 2025 car, the AMR25, setting a fresh visual identity that resonates with fans globally.
Aston Martin Aramco Executive Chairman Lawrence Stroll expressed his enthusiasm about the new multi-year partnership venture, highlighting the shared values of innovation and precision between the two brands.
“We are excited to welcome PUMA to the Aston Martin F1 family,” said team owner Lawrence Stroll. “This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe.
“Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”
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Puma has a rich history in motorsport that spans over 75 years, having collaborated with some of the most iconic athletes in history, including Usain Bolt and Pelé. The brand has also been involved in F1 since the 1980s, providing performance gear for several championship-winning teams and drivers.
This extensive experience positions the brand as an ideal partner for Aston Martin F1 as they seek to elevate their brand within the sport. As part of this collaboration, the brand will also introduce limited-edition fanwear collections that blend motorsport aesthetics with streetwear influences.
The combination of high-performance racewear and fashionable fan apparel is expected to create a dynamic synergy that appeals to both hardcore racing enthusiasts and casual fans alike.
The announcement of Aston Martin F1’s new partnership coincided with news that Dan Fallows would no longer serve as technical director, a move that reflects ongoing efforts to restructure and strengthen the organization.
