The AlphaTauri Formula 1 team is allegedly undergoing a major rebrand, possibly relaunching under the name Visa CashApp Racing Bulls.
AlphaTauri is reported to have rebranded to Visa CashApp Racing Bulls for the 2024 campaign in an effort to become more closely aligned with their sister team, the reigning world champions Red Bull.
The rumours were fueled by the website racingbulls.com, which briefly redirected to visacashapprb.com, suggesting a potential new team name. This move comes after the team, which is a part of the Red Bull motorsports organization, deciding to break away from the AlphaTauri identity, which was a name change from the team’s initial brand, Toro Rosso.
Ever since it was announced that the AlphaTauri clothing line would be changing its identity after four years, fans have been trying to figure out what the new team name for the Faenza-based squad will eventually turn out to be.
Red Bull could have ultimately completed the task to rebrand their sister team after it was found that they had registered the domain name VisaCashAppRB. This came after the domain name RacingBulls was registered.
Consequently, there are speculations that the team’s official name for the 2024 season will be Visa CashApp Racing Bulls, and the freshly designed livery is expected to prominently display branding representing the two title sponsors.
The recent rebranding of AlphaTauri and reinforced partnership with Red Bull are expected to provide the Faenza-based squad with much-needed momentum, according to Christian Horner and Marko.
The squad had an extremely challenging campaign in 2023, needing a late-season points surge (four points finishes in the last five races) in order to surpass Alfa Romeo and Haas at the bottom of the Constructors’ Championship standings.
To help the organization through the transformation, the team is also hiring more staff members. Alan Permane, who is the former Alpine sporting director, is expected to join them ahead of the season, according to a report from Motorsport.com.
Laurent Mekies and Peter Bayer, who will take over as bosses in 2023, will also be at the top of the AlphaTauri chain of command going forward.
