Lewis Hamilton has been featured in a new advertising campaign as part of the brand-new “Never Still” line from Rimowa, a suitcase company.
Some of the top celebrities on the global stage can be seen in the series’ short films, which also stars Kylian Mbappe, Rosé, and seven-time World Champion Hamilton.
The short films showcase the celebrities clutching a Rimowa suitcase while their audio clips highlight personal experiences which demonstrate what can be accomplished through travel.
The films also included background music by renowned composer Hans Zimmer, who created original soundtracks for each of the features.
The project was developed by Anomaly London, and the campaign was officially launched on Thursday all across the world.
“This fourth chapter of our ‘Never Still’ campaign signals an evolution as we look forward to what travel means post-pandemic, as a journey towards progress,” said Emelie De Vitis, senior vice-president of product and marketing at Rimowa, as reported by The Drum.
“We are delighted to partner once again with icons who echo our mindset of purposeful travel.”
Hamilton talked about how his travels have helped him develop as a “driver and a human” by exposing him to experiences and sights that test his way of thinking.
“I have spent my whole career traveling the world and those experiences have shaped who I am as both a driver and a human,” said Hamilton in the short film.
“It was only through seeing new places and perspectives that I really learned to challenge my way of thinking and to embrace the endless possibilities that the world holds.
“Home is where I reflect, but it’s through travel that I’m truly inspired.”
The campaign’s launch follows the Italian Grand Prix last weekend, where the Mercedes driver finished sixth.
Hamilton had a difficult weekend at Monza as he qualified eighth, four places behind teammate George Russell. His race pace was likewise not particularly impressive as he pursued an alternative course of action.
However, he was stronger as a result in the second half of the race, moving up from tenth to sixth.
