23XI Racing in collaboration with Xfinity 10G Network debuted the new look on March 14.
Tyler Reddick, who just finished third at Phoenix Raceway, will make his bright new color scheme debut when racing in the NASCAR Cup Series at Atlanta Motor Speedway.
The Xfinity 10G Network, a new service that offers gigabit speeds, will be promoted through giant logos on the No. 45 Toyota Camry, which will be painted purple. The crossover weekend will also feature black and purple firesuits worn by Reddick and his squad.
The livery is a part of a new alliance between 23XI Racing and the longtime NASCAR sponsor, which was made public prior to the Daytona 500. This agreement covers off-track activations, exclusive benefits for Xfinity Rewards members, and major sponsorship of the No. 45 team for the Atlanta Motor Speedway spring race.
Reddick and the No. 45 squad have had a rough start to the 2023 NASCAR Cup Series season. He and teammate Bubba Wallace both got into crashes at the Daytona 500, and after another mishap, he had to end the trip to Auto Club Speedway in the infield care facility.
However, 23XI Racing made progress at the Las Vegas Motor Speedway. Reddick came in at 15th, while Wallace took fourth after a strong effort. The Californian had to recover from both an engine change that put him at the back of the race and a contact with a wall that forced him out of sixth place.
Reddick’s much-needed solid performance was a result of the journey to Phoenix Raceway. He picked up significant points that propelled him into the top 20 of the standings, and he finished the race in the top five for the first time this season.
William Byron, who won the race, Kyle Larson, and Kevin Harvick attracted the most attention as they teamed to lead the vast majority of the laps. Reddick, however, drove one of the better cars all day. On the first two stages, he earned extra points by finishing in the top five.
Reddick later used four brand-new tires to move into the top three during overtime as he also assisted Byron in overtaking Ryan Blaney and Larson.
After making the jump to the NASCAR Cup Series full-time in 2020, Reddick has turned up a number of outstanding performances. He has two postseason appearances and three victories.
During Reddick’s previous five starts, all of which were with Richard Childress Racing, Atlanta had not been as kind to him. He only had one top-10 finish before the circuit underwent a significant reconstruction in the 2021 season.
Reddick has failed to finish either Cup Series race since the Georgia circuit was transformed into a mini-superspeedway. He was engaged in an accident involving 12 vehicles that resulted in an early finish to the spring race. A nine-car incident then took him out of the July event.
Reddick will now make his way back to Atlanta Motor Speedway with 23XI Racing, where he will display his new Xfinity 10G Network colour scheme while attempting to finish every lap and build on his Phoenix success.
